✺ strategic product design leader based in london ✺

✸ my thinking is strongly informed by equity, culture, music and a passion to understand people from different walks of life. ✸

☼ in my work, I find myself advocating for creativity as much as pragmatic solutions, and am deeply intrigued by how finding balance between the two shows up so differently across contexts and challenges. ☼

 

✵ Experience ✵

Genomics England
Principal Product Designer
2022 - Present

Publicis Sapient
Experience Design Lead
2021-2022

Publicis Sapient
Senior Experience Designer
2019-2021

Native Instruments
User Experience Designer
2017-2019

Vodafone Netherlands
User Experience Designer
2015-2016

Fronteer
Design Strategist
2016-2017
 

✺ Mentoring ✺

✺ Google UX Design for YSYS
(Mentor, 2023)

✺ Break the Wall 26 for Creative Mentor Network
(Mentor, 2022)

✺ Digital Product Design Course for YSYS and Mayor of London office
(Co-author curriculum, Mentor; 2021)

 

◘ Selected clients ◘

Native Instruments
Ableton
Nissan
Starbucks
Nestle
Dove
Unilever
Waitrose
Reebok
Ineos
Easywalker
Intuitive Motion
Royal Library Netherlands
Boon Edam
Dutch Ministry of Tourism
FrieslandCampina
Viacom
Nickelodeon
MTV