selected projects ↓ 

Starbucks at home - Global redesign 2021

Developing an experience vision and launching a global redesign for the Starbucks at Home digital platform across 50 markets.

Waitrose - Online design & strategy 2021

Developing experience strategy, creative direction and prototyping new experience vision for Waitrose key online sub-brands. 

Nissan Ariya - Virtual Car 2020

Designing and launching a global digital immersive experience to unveil their latest electric vehicle Ariya.

Traktor DJ2 2019

Designing and launching a brand new application for Native Instrument's Traktor DJ across iOS, hardware and desktop, alongside setting up and executing global user testing. 

Truants 2010+

Co-founding a global cultural platform focused on making music journalism and underground music culture accessible and inclusive through writing and curation.

Native Instruments digital 2018

Embedded in Native Instruments' digital team to work on various user experience challenges and redesigns for their main website, native-instruments.com. 

Vodafone Netherlands 2016

Expand Vodafone Netherlands' circular economy strategy using user-centered design and service design. The focus was to stimulate customer behaviour to be more circular and closed-loop in consumption, resulting in a roadmap with 3 services, 1 implemented.

Intuitive Motion 2014

Designing a new mobility experience for intracity travel, resulting in concept design for an adjustable e-bike and intuitive navigation system.

NBTC Holland 2016

A compelling strategic future vision for the Dutch tourism industry.